Marketing¶
This section describes the marketing features of LFS.
Accessories¶
Accessories are products which are supposed to be sold together with a product, like shingles to a summerhouse. They are not bidirectional but they need to be entered on each product itself.
Accessories are displayed within the product view and could be added to the
cart alongside with the product. They are also displayed within the added to
cart view (the view is displayed after a shop customer has added a product to
the cart) in order to offer them to be also added to the cart.
Discounts¶
Discounts are a possibility to give a price reduction to customers. They can be absolute or percentaged based on the total cart price. Discounts can be restricted by criteria and they are only given if it meets all criteria. The shop owner can add an arbitrary amount of discounts.
Featured Products¶
Featured products are several product which are supposed to be exposed to the customer for any reason. They are management manually an can be displayed displayed to the customer via the featured product portlet.
Rating Mails¶
Shop owners can send rating mails to shop customers in order to ask them to rate the products they bought. See also review concepts for more information.
Top seller¶
Top seller are best sold products of the shop. They are calculated automatically but can be also manipulated manually. They are displayed within the top seller portlet
Vouchers¶
Vouchers are another possibility to give a price reduction for customers. The price reduction can be absolute or percentaged based on the total cart price.
They are generic character strings which can be distributed to customers. If a valid voucher string is entered within the cart or as part of the checkout process the customer gets the price reduction.
Vouchers can be limited by a start and an end date or a minimum cart price.
Vouchers expire when they have been used for a certain amount of times. A common way is to expire the voucher right after it has been used the first time.
The shop owner can add an arbitrary amount of vouchers. They can be of the same or of different types.